{"id":56,"date":"2024-09-20T22:31:46","date_gmt":"2024-09-20T22:31:46","guid":{"rendered":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/?p=56"},"modified":"2024-09-26T18:05:36","modified_gmt":"2024-09-26T18:05:36","slug":"design-portfolio_branding-for-local-coffee-shop","status":"publish","type":"post","link":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/2024\/09\/20\/design-portfolio_branding-for-local-coffee-shop\/","title":{"rendered":"Branding for Local Coffee Shop"},"content":{"rendered":"\n
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Project Overview:<\/strong> For this project, I developed a complete branding package for a local coffee shop, \u201cBrewed Awakening.\u201d The goal was to create a visual identity that resonated with the community and reflected the caf\u00e9\u2019s warm, inviting atmosphere.<\/p>\n\n\n\n

Process:<\/strong><\/p>\n\n\n\n

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  1. Research:<\/strong> I began by researching the coffee shop industry, analyzing competitors and identifying trends. I conducted surveys to gather insights from potential customers about their preferences.<\/li>\n\n\n\n
  2. Concept Development:<\/strong> I created mood boards to explore color palettes and typography that conveyed a cozy vibe.<\/li>\n\n\n\n
  3. Logo Design:<\/strong> After sketching several concepts, I refined my favorite designs in Adobe Illustrator, focusing on a simple, memorable logo that included a coffee cup icon.<\/li>\n<\/ol>\n\n\n\n

    Results:<\/strong> The final branding package included a logo, business cards, menus, and promotional materials. The caf\u00e9 owners were thrilled with the outcome, and customer feedback has been overwhelmingly positive, helping to boost their visibility in the community.<\/p>\n\n\n\n

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    Portrait of young beautiful pretty woman fashion designer stylish stand and working with color textile samples.Attractive senior woman working with mannequins and colorful fabrics at fashion studio<\/figcaption><\/figure>\n\n\n\n
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    • Tags:<\/strong> #Branding #LogoDesign #CoffeeShop #DesignProcess #VisualIdentity<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Project Overview: For this project, I developed a complete branding package for a local coffee shop, \u201cBrewed Awakening.\u201d The goal was to create a visual identity that resonated with the community and reflected the caf\u00e9\u2019s warm, inviting atmosphere. Process: Results: The final branding package included a logo, business cards, menus, and promotional materials. The caf\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-updates"],"_links":{"self":[{"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":4,"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":372,"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/posts\/56\/revisions\/372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/media\/371"}],"wp:attachment":[{"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hgong.vccdigitalmedia.ca\/designstudents_diary\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}